The AMAG Group, a frontrunner in Swiss mobility solutions, partnered with us to rethink the entire brand and product of allride, one of their exciting venture companies. allride is a customized multimodal mobility platform crafted for businesses, spaces, and communities, aimed at boosting efficiency and slashing CO2 emissions through a shared corporate mobility model. Together with their product team, we developed both the brand identity and the mobile application. Thanks to this innovative app, tapping into shared sustainable mobility has never been more straightforward or adaptable.
Problem
Rethink the brand and product for a shared sustainable mobility
Solution
Develop brand and innovative app on a scalable design system
What makes a service both flexible and user-friendly?
To grasp the essence of what makes a service both flexible and user-friendly, we conducted thorough on-site evaluations of the allride service. This hands-on research shaped our user-centered design strategy. Additionally, we performed an audit of the previous app and conducted a comprehensive benchmark analysis of the Swiss mobility market and its key players. This groundwork laid a solid foundation for our strategic and design phases.
Flexible, convenient and keyless
To ensure clarity and consistency across digital touchpoints, we developed a scalable design system for allride that can evolve alongside the brand. Leveraging our experience from previous mobility projects, we applied this new brand and design system to prototype crucial aspects of the user journey. We designed key components, interactions, and modules for onboarding, booking, and payment processes within the app, all aimed at creating a seamless user experience.
What has our collaboration with allride’s Zürich product team and our teams in Berlin and Los Angeles achieved? It’s made accessing shared, sustainable mobility through allride easier than ever.
What has our collaboration with allride’s Zürich product team and our teams in Berlin and Los Angeles achieved? It’s made accessing shared, sustainable mobility through allride easier than ever.
Brand that embodies functionality and expression
allride embraces a future-focused, people-first philosophy. To embody this, we crafted a brand that balances functional and expressive visual elements. The custom logotype was a collaborative creation by our founder Erik Spiekermann with the Berlin team. Additionally, our Los Angeles team meticulously designed custom icons to complement the branding.
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