Santa Monica is an iconic beachside city on the westside of Los Angeles County. Offering an environment of unparalleled natural beauty, the city is home to a mix of residential communities, commercial districts, and recreational venues. Looking to create a concept for a service-focused digital town hall and brand experience, they turned to Edenspiekermann.
Problem
Visibility and accessibility of City services
Solution
User-first digital services portal
Making city services seamless with a centralized one-stop digital hub
Using service design methodologies and user insights, we created a user experience concept that was a one-stop portal for the needs of constituents, the business community and visitors alike. Rather than organizing the site by the city department we rethought the entire content strategy to organize content by topic.
“Close collaboration with the City stakeholders, individual departments, and the public was key to the project.”
Creating a unified brand architecture that is instantly recognizable
In order to create clarity and increase the impact of communication messaging, we focused our brand on a known asset: An umbrella brand that evokes positive emotions, authority and familiarity. Combined with the new user experience concept, a custom font, and restructured architecture, the end result is one that fully reflects user expectations of a 21st century city.
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