Enhancing Global Design Collaboration for Mercedes Benz

Maximizing efficiency and brand consistency through a unified Figma design system

For years, Mercedes-Benz has been at the forefront of automotive design, known for its precision and innovation. However, as the company’s design processes scaled across different teams and regions, fragmentation and inefficiencies began to hinder their ability to maintain a unified brand experience. With design teams spread globally and working in silos, Mercedes-Benz faced challenges in collaboration, version control, and maintaining consistent design standards. To overcome these obstacles, Mercedes-Benz partnered with Appsfactory and Edenspiekermann to introduce a unified Figma design system. This transformation ensures that every touchpoint reflects Mercedes-Benz’s premium standards, creating a seamless and efficient workflow that empowers teams to work together with precision globally.

Problem

... Problem ...

Solution

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25%

Faster design-to-development cycle with streamlined workflows and real-time collaboration

90%

Reduction in developer questions through seamless design handoffs with automated specs and documentation

60%

Reduced time-to-productivity for new team members through standardized processes

Scale and Empowerment

The challenge: Faced with fragmented workflows, TISAX Level 3 constraints, and the high complexity of automotive-grade processes, the real challenge was not tooling but scale and alignment. Navigating outdated systems, steep learning curves, and cross-disciplinary dependencies required rethinking how teams collaborate and adapt in a highly regulated environment.

“Maintaining a cohesive brand experience across all digital touchpoints is a top priority for Mercedes-Benz. This unified Figma ecosystem, developed with Edenspiekermann and Appsfactory, provides our global teams with a single source of truth — ensuring our design standards are executed with the same precision and quality as our vehicles.”

Maxi Vogel – Lead Driver Distraction Mitigation | UI Text | UI Tooling | System GUI

Our Three-Pronged Project Approach for Innovation

Recognizing the need for efficiency, Figma was implemented as the central platform for the entire toolchain, unifying design, concept, text, and management. To bring this ecosystem to life, we focused our implementation on three primary workstreams:

Highly Automated Design Workflow Based On Figma

A broad transformation approach was set in motion, shaped by innovation, tailored ways of working, and a strong emphasis on organizational Figma training. With a clear focus on long-term capability building, the foundations were laid for teams to carry forward and scale these shifts within their existing structures.

Measurable Success: Transforming Global Design at Mercedes-Benz

We delivered quantifiable results that redefined Mercedes-Benz’s global design operations. This data-driven approach optimized workflows and established a new standard for operational excellence while realizing significant savings potential.