“How does one build a global digital TV platform from scratch?” was the question that sent Red Bull Media House and Edenspiekermann off on a joint endeavor. Within an agile workflow, and in teams spread across Europe and the United States, we worked with Red Bull Media House to define a strategic foundation and product vision. We created an exclusive UX/UI R&D lab, augmenting their in-house team to develop and maintain several prototypes, conduct continuous user testing and design the overall interface.
Problem
Transform Red Bull into a global publishing powerhouse
Solution
Conceptualize and build an award-winning cross-platform streaming experience called Red Bull TV
Identifying key user needs to defing the overall product vision
We worked with senior Red Bull management for several workshops to establish stakeholder alignment, identify key user needs and define the overall product vision for Red Bull TV.
Rapid prototyping was one of the main drivers of success behind the overall implementation. Video player control prototypes – the heart of the new product – were developed already in the first sprint
Rapid prototyping was one of the main drivers of success behind the overall implementation. Video player control prototypes – the heart of the new product – were developed already in the first sprint
“We worked with senior Red Bull management for several workshops to establish stakeholder alignment, identify key user needs and define the overall product vision for Red Bull TV.”
Creating a global streaming experience for multiple platforms
Red Bull had a plan to become a major player in TV. Partnering with them, we created a bespoke R&D lab to conduct research, formulate overall product strategy and concepts, UI /UX, prototypes and execute user-testing in a fully agile workflow.
Red Bull TV hit the Apple App Store’s featured app spot right after its first release, and has remained one of the world’s fastest growing content streaming services since then.
Red Bull TV hit the Apple App Store’s featured app spot right after its first release, and has remained one of the world’s fastest growing content streaming services since then.
Managing the product through a living “playbook”
An elaborate “UX/UI Playbook” continuously updated by the Edenspiekermann teams ensures a completely consistent experience across over a dozen platforms. Developers across the globe worked with it to create this first-of-its-kind streaming experience, not only for web and mobile, but also for platforms such as Xbox, PlayStation, Roku and Apple TV.
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