### Unremarkably seamless
Digital products are refined tweaked and polished until they achieve that standard. Including yours, right? After many iterations, your product now works so intuitively and so fast, users don’t even realize how complex and brilliant it is. And all the UI-optimisations shaped the interface into the beautiful minimalistic design it should have been all along. But to spice things up, you’ll introduce whimsical icons, signature illustrations, and playful microanimations. If the gods of backlog allow it.
Most services we interact with hide the powerful technology that drives them. Google’s homepage being everyone’s favorite example. And really, that’s fine.
But.
What if you want to stand out? What if you need to be recognized for your innovative technology? What if your algorithm could be visible and noticeable.
For Elsevier’s ClinicalKey, we did exactly that.