Problem
Disjointed experience of car buying, ownership, and servicing
Solution
Develop one holistic platform for all car services
Outcome
460
service partners in this huge network
8 min
to the nearest garage - maximum distance customer entry
5
months to market
Creating HUK mobility ecosystem
No more confusing price policies when buying a car, no more extortionate insurance rates and no more nasty surprises at the garage. We have considered every single touchpoint involved in the lifecycle of a car. Finally, a transparent and straightforward experience – amazing what's possible in a sector that hasn’t seen structural change for decades.
HUK Autowelt consists of four main services: AutoKauf, AutoVerkauf, AutoService und AutoAbo. We have taken the analog hustle and transformed it into a digital and stationary user service. The AutoService experience proves just how fast change is possible.
“Garages and all their related services are a very traditional market. HUK AutoService makes this business fit for the future.”
Seamless digital experience based on qualitative analysis and research
Right from day one of the product development process, we established a sound foundation through qualitative analyses and research. In concrete terms, we visited users and garages, conducted interviews, and analyzed processes and structures. The starting point was qualitative user interviews to validate the pain points and riskiest business assumptions. We then focused on the overall journey and after that, the user flow within the product. One key insight: We differentiated between two user types: the comfort-oriented and the price-oriented ones. Real field research formed the cornerstone of a successful project.
Optimized user guidance and a seamless digital experience – that’s our goal. All the findings of our research and analyses were fed into the development process in innumerable speedy iteration stages in order to create the perfect user experience.
“Right from the start, Edenspiekermann established a sound and solid foundation through precise research and user testings, as well as demonstrating how a well-thought-out user experience can not only prove helpful, but can also lead to enhanced credibility and better service. The outcome is the first consistently implemented digitalization of a previously elaborate and ultra-analog business model.”
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