HUK AutoService

No more confusing price policies when buying a car, no more extortionate insurance rates and no more nasty surprises at the garage. We have considered every single touchpoint involved in the lifecycle of a car. Finally, a transparent and straightforward experience – amazing what's possible in a sector that hasn’t seen structural change for decades.

HUK Autowelt consists of four main services: AutoKauf, AutoVerkauf, AutoService und AutoAbo. We have taken the analog hustle and transformed it into a digital and stationary user service. The AutoService experience proves just how fast change is possible.

Right from day one of the product development process, we established a sound foundation through qualitative analyses and research. In concrete terms, we visited users and garages, conducted interviews, and analyzed processes and structures. The starting point was qualitative user interviews to validate the pain points and riskiest business assumptions. We then focused on the overall journey and after that, the user flow within the product. One key insight: We differentiated between two user types: the comfort-oriented and the price-oriented ones. Real field research formed the cornerstone of a successful project.

Optimized user guidance and a seamless digital experience – that’s our goal. All the findings of our research and analyses were fed into the development process in innumerable speedy iteration stages in order to create the perfect user experience.