Founded in California, Lucid Motors makes luxury electric vehicles with advanced technologies centered around the human experience. Their flagship model, the Lucid Air, was designed to change the face of sustainable energy — thus, it needed an in-car digital experience that met the high expectations and specific needs of their market.
Problem
In-car experiences are often outdated, unappealing, and more complicated than a driver wants
Solution
An appealing in-car interface that’s as easy to navigate as a smartphone
Building a first of its kind in-car experience
To establish a solid foundation in this pioneering fusion of sustainable and state-of-the-art, we built a specialist R&D team. Based on these results, we created the user experience concept that would serve as the basis for the Lucid Air’s digital design language, design system, and icon library.
Launching to critical and commercial acclaim
Over our 12 months with Lucid, we worked closely on-site with their in-house experts to help create a unique experience, built on a scalable, modular framework, that serves as a prime deciding factor in the EV purchasing process. The Lucid Air won the highly coveted MotorTrend Car of the Year® award in 2022.
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