The Naked Labs 3D Fitness Tracker is the world's first home body scanner. Using 3D scanning technology to track your shape, measurements, body fat %, and weight, it gives the user unprecedented insights into how your lifestyle affects your health. Edenspiekermann partnered with their team to create their brand strategy, brand & logo design, product design of their app and their go-to-market website and campaign concept.
Problem
Create a cohesive product vision and brand strategy for the first-ever home 3D body scanner
Solution
Crafting a strategic approach with the user at its core to maximize societal impact
Outcomes
First
home 3D body scanner in the world
6
months from design to delivery
Brand centered on the idea that every body has a story
Our process started with a foundational understanding of the opportunities for the brand and product. Building upon months of beta testing with real users of the product, our team built a suite of archetypes. These archetypes acted as the basis for future design decisions.
One key aspect of our work was the need to think beyond the first use case of the product—personal fitness—of the product. The potential applications of Naked technology is poised to span including retail, automation, and medicine, bringing a whole new meaning to the concept of a custom fit. Through a series of workshops and close collaboration with the client we defined the overall brand strategy and product vision.
One key aspect of our work was the need to think beyond the first use case of the product—personal fitness—of the product. The potential applications of Naked technology is poised to span including retail, automation, and medicine, bringing a whole new meaning to the concept of a custom fit. Through a series of workshops and close collaboration with the client we defined the overall brand strategy and product vision.
Helping to see your body like never before
Your body is everything. Take care of it, and it gets you to the top of mountains, to 26-and-a-half miles, to the ripe old age of 100. It’s also yours, and yours alone. So don’t let some number or magazine or lifestyle guru tell you what your body’s supposed to look like. See for yourself instead.
See every curve, every contour, backed by the metrics that matter. Relish every battle scar, every fantastic flaw, every opportunity to get healthier, stronger, sexier. Celebrate every bead of sweat, every wrinkle, every setback, every victory. Because every body has a story.
See every curve, every contour, backed by the metrics that matter. Relish every battle scar, every fantastic flaw, every opportunity to get healthier, stronger, sexier. Celebrate every bead of sweat, every wrinkle, every setback, every victory. Because every body has a story.
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